There haven’t been very many articles about book marketing that I’ve found to be as informative as this one. A definite must for any aspiring author! Very well written, and I look forward to rereading this as I seek to improve myself in this area!
Here’s how it works: Agents know how to market to certain editors; Editors know how to market to their editorial heads and marketing departments; Marketing departments know how to market to retail distributors. What none of them know (or maybe they don’t bother with) is how to market to readers. That’s the writer’s job. Trad or indie, if you don’t know how to market, your books are sunk. In fact, if you don’t have a marketing base before you submit to either an agent or editor, your chances of even getting a second look are slim to none.
What’s a poor writer to do? Panic is not an option. Truly, marketing is…
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