Win, Win, Win

Being a winner is a great feeling.

One way to help promote interest in a book is to give something away through a contest.

The winners feel special.

It’s different from just giving the book away for free with KDP Select. With a Select freebie, everyone gets the book for free. Through a contest, only the lucky winner gets something free.

When the book is free for everyone, it tends to be valued less. When you win something, it tends to be valued more.

People who enter the contest, but don’t win, have learned about the book. The contest provides exposure, creates buzz, and helps with branding.

As with all marketing, it works best when readers in your target audience participate.

You still have to promote. People won’t come out of the woodwork, marching zombie-style to your contest.

But promoting a contest or giveaway may be a…